To provide students with a body of knowledge which will:

• Enable them to understand and identify consumer needs and trends
• Enable them to understand, define and segment markets
• Provide an understanding of the importance of pricing and pricing strategies
• Develop an understanding of channels of distribution and routes to market
• Develop an understanding of the patterns of consumer behavior
• Enable them to develop and apply advertising and promotional strategies
• Provide them with a qualification which will enable them to progress to higher level marketing or communications studies at a later stage in their business or academic careers.
• To provide qualifications in marketing that combines both subject knowledge and industry experience that is essential for the Learner’s career advancement.
•  To Equip Learners with the multimedia marketing, marketing management, quantitative analysis and business communication skills, knowledge and understanding necessary to achieve in the domestic and international business environment.
• To provide an applied balance between employability skills and the knowledge essential for the Learner’s career advancement or academic aspirations.
• To provide opportunities for Learners to develop the skills, techniques and personal attributes essential for successful working lives within the business industry.

Overview of Knowledge, Understanding and Skills

Learners can access the qualifications at any level, on condition they can provide evidence of the prior qualifications, suitable skills and/or experience required at a certain level. The Diploma in
Marketing is the starting point for Learners with informed knowledge and experience of marketing.
On successful completion of these qualifications, Learners are equipped with a range of skills including, but not limited to:
• Understanding marketing planning and budgeting
• Using marketing management tools and techniques for a range of business and operational situations.
• Analyzing quantitative and qualitative marketing research.
• Applying theoretical concepts to business strategy and management.

Career Opportunities

These qualifications prepare Learners to undertake a variety of roles in marketing. Following successful completion of the qualification, Learners could:
• Seek employment in marketing related roles.
• Go on to further work in specialist marketing areas.
• Further their studies in marketing or a specific business area.

Mode of Delivery

The course is offered entirely online, using a blended approach that combines live, real-time interactive sessions with recorded video lectures to provide a flexible and engaging learning experience.

Live Interactive Sessions:
These scheduled virtual classes bring learners together with expert instructors in real time. You can ask questions, participate in discussions, collaborate with peers, and receive immediate feedback—just like in a traditional classroom, but from the comfort of your own home. These sessions help build a strong sense of connection and community while keeping you on track with your learning goals.

Recorded Video Content:
All live sessions are recorded and made available on the learning platform. This means you can:

• Review lessons as many times as needed

• Catch up if you miss a live class

• Learn at your own pace, at times that suit your schedule

This dual format ensures that whether you prefer the structure of live learning or the flexibility of on-demand content, you’ll have the tools you need to succeed.

With online access from anywhere in the world, this mode of delivery is ideal for busy professionals, students in different time zones, and anyone looking to learn without limits.

Exams are held online – IICT Hybrid Proctoring

Our IICT Hybrid Proctoring System blends AI automation with live human supervision for smarter, more secure online exams. The IICT Proctor App monitors student activity using AI while trained proctors oversee in real time, ensuring fairness, accuracy, and reliability. It’s the perfect balance between technology and human intelligence — ensuring every assessment is secure, authentic, and trusted.