This qualification serves as a structured pathway for Learners to initiate or advance their careers in Sales and Marketing. This qualification is designed to accommodate Learners’ career advancements by offering a focused study of directly applicable topics that have a broad relevance, particularly in the roles of sales personnel or marketing executives. This Diploma is a specialized educational program designed to equip students with the knowledge and skills needed to excel in the fields of marketing and sales.

The objectives of the Professional Diploma in Marketing and Sales Management are to: 

• Provide a qualification in marketing and sales management that combines subject knowledge with relevant industrial based examples that are essential for Learners to initiate or advance their career in sales and marketing.
• Provide learners with a comprehensive understanding of marketing strategies and tools, enabling them to create effective marketing plans for various products and services in both domestic and international markets.
• Equip Learners with an understanding and application of diverse sales techniques and approaches, as well as the skills needed to recruit, train, and manage sales teams.
• Provide an applied balance enhancing employability skills, fostering essential knowledge and understanding, catering to learners’ career development or academic pursuits.

Provide opportunities for Learners to develop the skills, techniques and personal attributes essential for successful working lives within marketing and sales industries.

Overview of Knowledge, Understanding and Skills

On successful completion of this qualification, Learners are equipped with a range of knowledge and
understanding including, but not limited to:
• Marketing Strategies and Design
• Market Research and Analysis
• Planning and Designing Marketing Programmes
• Sales Strategies and Techniques
• Sales Management and Ethics

Career Opportunities

This qualification provides Learners with the knowledge, understanding and attributes required to
pursue a career in Marketing and Sales. Upon successfully completing this qualification, Learners can
explore various progression opportunities, including:
• Seek employment in sales and marketing management related roles.
• Specialise further in specific areas of in Marketing or Sales.
• Advance their academic journey by pursuing higher education in sales and marketing areas.

Duration:

The ICM Diploma programme is structured over 3 years—with 2 years of class study followed by 1 year of internship. Please note that the internship year is optional, and you may graduate after 2 years if you successfully pass all your examinations.

Mode of Delivery

The course is offered entirely online, using a blended approach that combines live, real-time interactive sessions with recorded video lectures to provide a flexible and engaging learning experience.

Live Interactive Sessions:
These scheduled virtual classes bring learners together with expert instructors in real time. You can ask questions, participate in discussions, collaborate with peers, and receive immediate feedback—just like in a traditional classroom, but from the comfort of your own home. These sessions help build a strong sense of connection and community while keeping you on track with your learning goals.

Recorded Video Content:
All live sessions are recorded and made available on the learning platform. This means you can:

• Review lessons as many times as needed

• Catch up if you miss a live class

• Learn at your own pace, at times that suit your schedule

This dual format ensures that whether you prefer the structure of live learning or the flexibility of on-demand content, you’ll have the tools you need to succeed.

With online access from anywhere in the world, this mode of delivery is ideal for busy professionals, students in different time zones, and anyone looking to learn without limits.

Exams are held online – IICT Hybrid Proctoring

Our IICT Hybrid Proctoring System blends AI automation with live human supervision for smarter, more secure online exams. The IICT Proctor App monitors student activity using AI while trained proctors oversee in real time, ensuring fairness, accuracy, and reliability. It’s the perfect balance between technology and human intelligence — ensuring every assessment is secure, authentic, and trusted.

Entry Requirements:

• Copy of  Grade 12/LGCSE Certificate or its equivalent
• Copy of ID/Passport

Note:
ICM provides four intakes per year — January, March, June, and September.
Our ICM Centre Number is 12193.

Promotion

Enroll Now & Learn More!
Register for any Certificate or Diploma course and get 1 year of free access to over 60 eLearning courses and resources. Complete a course and receive an ICM eLearning Certificate, plus enjoy full ICM Membership benefits.

ICM Members enjoy:

• Free eLearning courses & eBooks

• The ICM Focus magazine

• Study guides & exam success tutorials

👉 Sign in with your ICM ID and password ‘changeme’ (update on first login).

To Access short courses, Click here:  ICM Student Portal

📅 Offer ends 31 January 2026.
Terms & Conditions apply.