The “Marketing, Advertising, and Public Relations” course offers a comprehensive dive into the interconnected world of creating, communicating, and delivering value to consumers. Designed for those eager to carve out a career in the vibrant field of marketing and communications, this program bridges theoretical knowledge with practical skills across three pivotal areas. Students will learn to craft compelling marketing strategies, create impactful advertising campaigns, and manage public relations efforts that effectively shape public perception and build brand loyalty. By exploring the latest trends and digital tools, participants will gain insights into consumer behavior, digital marketing, and brand management. The course not only emphasizes creative thinking and strategic planning but also focuses on ethical practices and the importance of corporate social responsibility in communications. Graduates will emerge as well-rounded professionals, ready to tackle challenges and seize opportunities in marketing, advertising, and public relations in a globally connected world.

This course provides a comprehensive understanding of the interconnected fields of marketing, advertising, and public relations. It equips students with the knowledge and skills to develop and execute integrated strategies that effectively promote products, services, and brands.

About these Qualifications: Marketing, Advertising, Public Relations
Qualification Objectives

• To provide a qualification in marketing, advertising and public relations that combines both subject knowledge and industry experience that is essential for the Learner’s career advancement.
• To Equip Learners with the creative, digital, marketing, and management skills, knowledge and understanding necessary to achieve in the domestic and international business environment.
• To provide an applied balance between employability skills and the knowledge essential for the Learner’s career advancement or academic aspirations.

• To provide participants with a body of knowledge that enables them to:
• Understand and apply communications theory in the working environment
• Understand the importance of Marketing Communications to the development of a business
• To make a positive contribution to the work of a Marketing, Advertising or Public Relations department
• To increase and enhance employment opportunities within the communications industry.
  

  Overview of Knowledge, Understanding and Skills

  The Diploma in Marketing, Advertising and Public Relations is the starting point for Learners with informed knowledge and experience of Marketing, Advertising and Public Relations. Please note, the
  Advanced Diploma is only awarded once the Diploma and Advanced Diploma units are all complete. On successful completion of these qualifications, Learners are equipped with a range of skills
  including, but not limited to:
  • Applying business communication strategies and principles in domestic and international business situations.
  • Understanding the impact of advertising and the controls in place to regulate their use in a variety of countries.
  • Applying methods of marketing research to develop marketing information systems.
  • Understand how to interpret current issues and developments within corporate financial management.

  Career Opportunities

• These qualifications prepare Learners to undertake a variety of roles in marketing, advertising and public relations.
  Following successful completion of the qualification, Learners could:
• • Seek employment in marketing, advertising and public relations related roles.
  • Go on to further work in specialist marketing, advertising and public relations areas.
  • Further their studies in marketing advertising and public relations or a specific business area.

Duration:

The ICM Diploma programme is structured over 3 years—with 2 years of class study followed by 1 year of internship. Please note that the internship year is optional, and you may graduate after 2 years if you successfully pass all your examinations.

Mode of Delivery

The course is offered entirely online, using a blended approach that combines live, real-time interactive sessions with recorded video lectures to provide a flexible and engaging learning experience.

Live Interactive Sessions:
These scheduled virtual classes bring learners together with expert instructors in real time. You can ask questions, participate in discussions, collaborate with peers, and receive immediate feedback—just like in a traditional classroom, but from the comfort of your own home. These sessions help build a strong sense of connection and community while keeping you on track with your learning goals.

Recorded Video Content:
All live sessions are recorded and made available on the learning platform. This means you can:

• Review lessons as many times as needed

• Catch up if you miss a live class

• Learn at your own pace, at times that suit your schedule

This dual format ensures that whether you prefer the structure of live learning or the flexibility of on-demand content, you’ll have the tools you need to succeed.

With online access from anywhere in the world, this mode of delivery is ideal for busy professionals, students in different time zones, and anyone looking to learn without limits.

Exams are held online – IICT Hybrid Proctoring

Our IICT Hybrid Proctoring System blends AI automation with live human supervision for smarter, more secure online exams. The IICT Proctor App monitors student activity using AI while trained proctors oversee in real time, ensuring fairness, accuracy, and reliability. It’s the perfect balance between technology and human intelligence — ensuring every assessment is secure, authentic, and trusted.

• Entry Requirements:

  • Copy of  Grade 12/LGCSE Certificate or its equivalent
  • Copy of ID/Passport
    

    How to Apply:

    1. Start Your Application
       Click on the “Apply” button. Follow the step-by-step instructions to submit your application. No Application Fee.

    2. Wait for Your Admission Letter
       Once your application is reviewed, you will receive an official admission letter via email.

    3. Enroll in Your Course
       After receiving your admission letter, return to the website, navigate to the course you’ve been admitted to, and click “Take This Course” Button. Follow the provided instructions to complete your enrollment.

    Need help? Our support team is here for you!

     

    Note:
    ICM provides four intakes per year — January, March, June, and September.
    Our ICM Centre Number is 12193.

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📅 Offer ends 31 January 2026.
Terms & Conditions apply.